Spending the Summer in Vogue

Summer in the UK seems to have flitted by in a blink-and-you-miss-it sort of way. Apparently the BBQ-worthy weather we had in June was all we’ve been allotted this year. With Vitamin D levels down and perennial rain aplenty, I’ve been drowning in the delights of vintage Vogue summer shoots and issues.

May 1955

June 1937

May 1941

If I had space on my bookshelf, I would be buying vintage Vogue issues almost daily! Even though the summer shoots I have been perusing are just as engineered as those that are done in magazines today, the lower resolution nature of the photos and the general gaiety of the models adds an authenticity which many summer shoots today lack.

Old shoots feel like a peek into someone’s summer holiday, as if you’re wandering along the beach and happened to have seen a sight of beauty, sunshine and good ol’ fun. It was less about what they were wearing, and more about what they were doing. 

Vogue, 1950

They entice you to throw your bikini aside and indulge in the purchases of a waist-defining swimming costume, a parasol, and most importantly a beach ball. Find my picks below!

July 1954

Pink/Purple Dress - P.A.R.O.S.H @ Farfetch, Swimsuit - Topshop, Red/Aqua Dress - Red Valentino,
Parasol - Etsy